Birthday boy Justin Timberlake is joining the “bevolution.”
The “Can’t Stop This Feeling!” crooner shared a sneak peek at his upcoming Super Bowl LI commercial for antioxidant beverage line Bai on Instagram on Tuesday, the same day he celebrated his 36th birthday.
In a photo from the ad, the pop star is plopped on a leather couch holding the red drink while looking dapper in a maroon velvet jacket and plaid pants.
“Yes, we went there… #SB51 @drinkbai,” the Trolls star captioned the pic.
Where exactly he went remains to be seen, but a video preview of the 30-second slot shows him looking around the room, with the beverage company captioning the clip, “When the Big Game is on, make sure nobody messes with your spot on the couch. #SB51 #happybdayjustin.”
The drink’s website, which describes the company as being “in the throes of a ‘bevoltion,” offered another teaser of the ad on their homepage, showing the star as he glances around the room, looking confused.
Timberlake was announced as Bai’s “Chief Flavor Officer” last year, a role which involves testing new flavors and appearing in marketing campaigns.
His commercial will debut during Sunday’s Super Bowl broadcast, which will also feature a performance by Lady Gaga.
See more on the “Joanne” singer’s upcoming performance in the video below.